On Corporate Podcasting

It’s said that the corporate executive spends 95% of their day in conversation– on the phone, in meetings, over email, etc. Engaging this group can be challenging,  and finding new and innovative ways to get your message across could mean the difference between executive buy-in or organizational indifference. Hence the birth of the podcast, a digital conversation that can be downloaded or streamed right from computer, uploaded to an iPod and listened to in the car, over lunch, on the treadmill, you name it. Executive-types love the podcast because it’s a succinct way to get the message without having to sift through pages. With the show notes included, listeners can fast-forward to points of interest and skip the BS.

It has been part of my corporate (and personal) initiative to introduce social media to big business. For those organizations that are governed by archaic principles (think government, for example), the podcast provides a great foot in the door. And this, along with corporate blogging, is where I’ve chosen to start.

Recording your podcast is simple and free. With Audacity, a free podcast recorder/editor, you can chef up a podcast in less than an hour. The most tedious part is always the editing, so build this into your preparation time.

Try it. Start with your organizations pain points and find the crowd-drawing names that will capture the attention of your audience. Then click, cut and post.

~ by Brandon Carlos on May 12, 2009.