Petro Joins the Social Media Space

I was partaking in my every-other-day ritual of filling my truck’s gas tank this morning when I noticed a sticker on the pump encouraging customers to visit Petro Canada’s blog, pumptalk.ca.

Now I’ve always been one to voice my dissatisfaction with the world’s oil conglomerates, and I’ve got to come right out and applaud Petro for braving their angry customer base in this space. One of the most common fears of large organizations entering the SM space is the volatility of the comments they may receive. Nowhere are people more pissed than with the fluctuating and seemingly illogical price of gas. I paid a visit to the site this morning and, despite having posts filled with petroleum propoganda, the comments seem pretty genuine.

I encourgage you to check it out and let your sense change cents at the gas pump.

~ by Brandon Carlos on June 9, 2009.